Social Media Manager & Production Assistant
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Social Media Manager / Production Assistant - Miami, FL (with light travel, please be comfortable on boats)
A Miami-based Wellness Influencer is seeking an experienced Social Media Manager and Production Assistant to oversee and execute a cohesive, high-quality social media presence across platforms (tiktok, instagram, youtube). This role is ideal for a creative, organized professional who understands both strategy and execution and can balance aesthetics, storytelling, and consistency with performance and growth goals. Experience in health and wellness oriented content is highly desired though not mandatory.
This is a hands-on position for someone who is deeply fluent in social media culture, trends, and platform-specific best practices, while also maintaining a polished, brand-conscious approach. The right candidate is proactive, detail-oriented, and capable of working independently while also working closely with the principal and their day to day manager. Experience in photography, photo editing, and all aspects of both content creation and social media is essential. While this is not technically a start up, the get up and go, do it all and make it happen attitude found in start up culture, is highly desirable for this role.
This role is best suited for someone who sees social media management as a long-term profession, is comfortable and proficient with hands on production needs, and takes pride in building and maintaining a thoughtful, intentional online presence.
Responsibilities include:
Managing day-to-day social media activity across platforms such as Instagram, TikTok, and emerging channels as needed
Planning, creating, and scheduling content including posts, stories, reels, and short-form video
Developing and maintaining a cohesive brand voice, aesthetic, and content calendar
Capturing and editing content as needed, including photo and video (in-person support required)
Monitoring engagement, responding to comments and messages as appropriate, and fostering community interaction
Staying current on platform trends, algorithm changes, and best practices
Collaborating on campaign planning, launches, and special initiatives
Analyzing performance metrics and providing regular insights and recommendations
Ensuring consistency, professionalism, and discretion across all content
You will work closely with leadership and creative partners to align social media efforts with broader brand and business goals.
Schedule & Lifestyle:
Monday–Friday schedule, with flexibility as needed for events or time-sensitive content (40-50hrs weekly)
In-person presence in Miami required, with occasional light travel
Regular access to wellness and lifestyle perks (there often an overflow of products and samples)
The ideal candidate:
Has 3+ years of experience managing social media accounts professionally
Is fluent in Instagram, TikTok, Youtube and short-form video strategy
Unafraid and excited to be involved in creative strategy discussions, content creation and content editing
Has strong visual instincts and an eye for branding and composition
Is highly organized and comfortable managing content calendars and deadlines
Communicates clearly and professionally
Is adaptable, self-directed, and solutions-oriented
Understands the importance of discretion and brand alignment
Is comfortable working in a fast-paced, creative environment
Compensation & Benefits:
$100,000–$130,000 annually, depending on experience
Wellness Stipend + regular access to wellness oriented samples and gifts
Priority will be given to candidates currently based in Miami, Florida.
Paid time off
To Apply, please send your resume and portfolio or examples of managed accounts to:
masha@thegrocerystore.earth